It is about time that we should realize that we play a big part of and also hold the biggest responsibility towards the environment. It is not just about basic recycling and choosing to be vegetarian, but rather a bigger outlook over the things that we use or consume like vehicles, fuel usage, energy usage and even our fashion choices. Many people are increasingly looking out for fashion brands that are environmentally conscious and that use materials that have been consciously sourced.
Many big fashion brands and shoe labels are also trying to be green and maintain their designer status. Many hold on to the misconception that luxury and sustainability cannot mix, but there are many of the top shoe designers that are challenging this notion by designing some awesome designs using recycled materials:
Various designers have been trying to design eco friendly dresses that are organic, non toxic and affordable as well. They have been tried and tested on animal as well and are 100% vegan. International brands like Victoria’s secret and Zaara have also taken a pledge to convert all their products into 100% eco friendly. Various well known fashion designers and models are also turning to eco friendly products in the ceremonies like Red carpet awards and Oscars as well.
As the awareness for issues like global warming and environmental pollution is increasing amongst the people, more and more brands are coming up with their uniquely designed eco friendly materials. The words “sustainable”, “eco friendly” and “organic” have found their way to fashion. Here are some brands that help saving the world with each single sale.
Sustainable fashion refers to the new practice in the fashion industry whereby they adopt green initiatives and approach toward fashion designing, marketing and retailing. As far as high-street fashion went, sustainable fashion implied use of organic materials and fabrics; however, the concept has broadened in perspective.
Denims are one of the most favorite wears through all age groups, across the world. A conventional denim production involves more than fifteen dyeing vats and a wide range of chemicals. This entire process takes about 2500 gallons of water per pair along with large amounts of energy, considering that it has billion fans across the globe.
The demand for organic clothing has been rising steadily over the years though cotton-based clothes continue to dominate the green fashion landscape outrunning worthy rivals like jute and bamboo-based fabrics. However, a new project by University of the Arts London-based Senior Research Fellow Suzanne Lee could easily change everything we know about producing fabrics so far. Lee wrote a book called Fashioning the Future: Tomorrow’s Wardrobe that essentially explored the future of fashion and textile technologies and the idea to engineer a synthetic biological textile that can be used to make clothes with the carbon footprint generated in the process being only a trace of what traditional cloth manufacturing processes generate. The research project is being fine tuned by Lee and her team at a UK company called BioCouture.