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Invisible car advertises Mercedes F-Cell fuel cell technology

Those of us who have been following the progress of eco friendly cars know that given the right investment, resources and know-how, EVs could replace conventional cars in the future. The going will be long and arduous, of course, since there are hurdles to overcome in terms of cost of production and performance. But with time, the world will have to change its mindset as fossil fuel reserves aren’t going to remain full. Mercedes recently came up with a marketing gimmick aimed at getting people to notice its zero emission F-Cell automobile. Word quickly traveled on the internet and for good reason: the model takes on the properties of a chameleon, blending into its surroundings using LEDs.

Mercedes  F-Cell model

How did it achieve this feat, you ask? Well, Mercedes installed LEDs along the length of one side of the car and a Canon 5D Mark II on the other side. The camera recorded the surroundings and projected the footage onto the LED display. Of course, just one side of the F-Cell is camouflaged so in order to see the gimmick at work, you’ll need to look at the left side of the car.

The result is a clever marketing technique to get people to notice the F-Cell by giving the illusion that it’s invisible. It works on the same principle used by movie makers who utilize the blue screen to create a background of images and video.

The invisible car will be taken on a road tour of Germany to highlight the use of hydrogen fuel cell-powered cars as well as the F-Cell itself. The gimmick has received a host of comments from bloggers and internet surfers with some lauding the technique and others expressing doubts. What needs to be kept in mind is that Mercedes doesn’t intend to mass produce this particular camouflaged car; it only seeks to advertise the F-Cell and fuel cell technology.

Via: Engadget

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