Of course, the very simple response from many on that would be on the lines of ‘Nobody really cares’ or ‘Too bad for them’. And to be fair, that is in a sense understandable. While there is no doubt that some of the biggest players in the tech world have the resources to go ‘greener’ and to ensure that their data centers and offices are powered more by renewable resources. To put undue pressure on them and to tell them how they need to run their business models and where the money needs to go first, is just not anyone’s business.
But, the fact remains that there is a flipside to all of this and if the big boys do not take up ‘eco-consciousness’ and alternate energy sources seriously, then it would have been harder to push the same changes on those below them. Greenpeace in their latest reports has given pretty low marks to the likes of Apple and Amazon for not turning toward renewable energy quick enough in a report that is titled ‘How Clean Is Your Cloud?’ It questions top companies like Microsoft and Twitter for not showing enough transparency with their energy figures and subsequent emissions due to their wide network and data centers.
All the companies seem to have offered balanced responses and the nice thing here is that none of them have been condescending or plain to be dismissive. Apple has stated that soon 60 percent of their North Carolina center will be powered by renewable energy and their soon to be Oregon center will be 100 percent green. Twitter and Microsoft also promised to improve efficiency while Amazon questioned the data that Greenpeace had used to draw its conclusions. It is fair to say that firms across the globe are taking up renewable energy at a fair pace and sometimes firms like Greenpeace need to give them a bit of breathing space.
Via: Pcmag
