The Brand
In the world of automotives, Ford has created a deep, spectacular and lasting impression. It has continuously been a buyers’ delight. Many opt for the cars of this brand for the best experience they have along with good times with the vehicles that equip them to maintain velocity at par with the fast life nowadays. Being a subsidiary of the Ford Motor Company, Ford India Private Limited is headquartered at Chengalpattu, Chennai in the southern state of Tamil Nadu.
In the company of something new
Ford Chennai plant is the first in the world to use eco-friendly 3-wet paint technology. Three layers of paints are applied consecutively before the previous layers are cured, and hence the name 3-wet process. Stand alone primer application is eradicated with this process. The primer, the base coat and finally the clear coat are the three layers which need to be applied before the previous layer is dried. What noteworthy here, however, is that no significant interference between the application takes place, leaving the blending fine in all aspects. The look it gives is highly prized for its uniqueness and the touch and feel is exceptionally smooth. Being wholly eco-buddy, it remains always worth preferring for the automobile owners who want it different. And better. In no way, the shades are compromised following this newer and more efficient way and therefore, the buyers don’t have to compromise for the quality. Instead, this that made the features more enhance and the motors more dependable. The cars have retained the age-old quality nurtured by the true Ford way.
Analysis of the figures
The company is reported to being increasing this unique technical capacity by 50 % with the onset of this year. The technology is also being made into use in its 4 plants more in 3 continents. Initially, the solid solvent based process was applied, particularly during 2007 and onwards. However, that was caustic to the environment being highly synthetic chemical based and toxic. In addition, it differed from the newer way as the layers were allowed to get fully dried before layering could be carried out any further. And during this stage, usage of diesel had remained a big challenge. Such paints are highly durable and are capable of passing any test of time and ruggedness with flying colors. In addition to that, they are scratch resistant and hence bring delight to the stakeholders-both sellers and the customers in all possible manners.
The prospective
The outcomes are very much favorable. As a result of implementation of this fresher and better technology, the carbon dioxide emission of the plant has been phenomenally reduced by 21 % which is a large percentage so far as cutting of CO2 emissions are concerned globally with respect to the other industries. Scientists and geologists have cited the possibility of containing the jeopardy of global warming at an exponentially higher pace, should other plants and industries carry out production the same way. They are also very much optimistic with respect of implementation of the painting process which promotes environmental ethics and which has the potential to render the planet much cooler and greener. The step has been highly welcomed and praised globally. Apart from this, the organization is expecting a tremendous rise in preference among the customers who love innovation and freshness who like to stay ahead and high in the high automotive purchase and possession race. The company is also expecting hikes in revenue and the subsequent profits this year. Currently being the 6th largest in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet, it is estimated that it will be having a better stance in the market with the coming times and with global support for this eco-friendly earnest endeavor of it.
