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First Five Star ‘Green’ Hotel Brand by Starwood

starwood capital group 9The first luxury and eco-friendly global hotel brand, “1” Hotel and Residence shows how the business buzzword ‘eco-friendly’ is selling, and the world is moving fast towards saving the planet from the disastrous global warming.

Led by Barry Sternlicht, Starwood Capital Group‘s concept aims to combine the best of eco-friendly sustainable architecture with interior design, impeccable service and luxurious comfort. “1” will stay adhered to ‘green’ construction and operating principles, committing to environmentally sensitive consumption of natural resources.

Demonstrating that green principles can very well coexist with enhancement of luxury hospitality and healthy residential lifestyle, “1” has an initial goal to set a new standard for environmental excellence and to transform the entire hotel industry over time.

The Natural Resources Defense Council (NRDC) has agreed to be an environmental advisor on ‘1’.

Via: Greenbiz

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