They Might Be Giants (TMBG), an American alternative rock or art group, assigned Paul Paul Sahre, a design and illustration office based in New York to create the cover for their latest release in 2011, ‘Join Us.’ Out of the proposed images sent to TMBG, the one that convinced the members of the band the most was that of a monster truck hearse that was later developed into the final graphic as the project progressed.
TMBG was looking forward to use the graphic for dozen of illustrations and wanted to make a viral video that depicted the making of a monster truck hearse, but after a back and forth conversation it was decided to create a video with the actual instructions on how to make your own twelve foot tall monster truck hearse. It took 30 fed exposter tubes claded to about 6000 square feet of cardboard, 20 pounds of flour and ten guns of hot glue to make the structural framework of the hearse.
More than 40 hours were used to print the downloadable PDF to be ascended at 3400 percent. After completion, the final monumental work weighed 500 lbs and measured 13 feet wide, 13 feet tall and 22 feet long. The final cost amounted $ 10,000 for the entire venture for hearse and video. Eight people were required to turn and lift the monster struck so that it can be steered properly.
The hearse was featured in the video, ’They might be giants when will you die’ and it was believed that it will take only two weeks for building it, but the real life sized model took about four months to complete and just five minutes to destroy. It was built and printed at A to A solutions studio, Stamford, and after destroying it all the parts were recycled at TNT scrap in Brooklyn.
Via: Designboom
