A picture can silently speak a thousand words and has the power to trigger thoughts. Media and press have used the power of pictures to send messages across the globe in a creative way. Keeping the environment in a great state has become of utmost importance and the cause has spread like wildfire. There are many organizations across the globe that chose print advertisements to spread the message of preservation of nature. The pictures look like a beautiful pieces of art at first, but on second glance, these loud and expressive campaigns are an arrogant take at the rising concerns of environmentalists. Below is a list of five advertisements that promote green future and definitely manage to send an eco-message.
1. WWF Lungs Before It’s Too Late
Deforestation has been a rising concern from the past quite some time now. A lot of trees are cut every single year to extract extra space, which is used for erecting buildings and making roads. To make people realize the importance of forest cover, WWF France came up with a sensible advertisement, which forced people to think about the importance of tress. The WWF Lungs advertisement has been produced by TBWA/Paris and has been tagged as, ‘Before it’s too late.’
The print advertisement shows forest cover in the form of lungs and is a visual reminder of the importance of trees in our lives. As per the advertisement, the forest cover has been compared to lungs. Just like lungs are essential respiratory organs in humans, the tress act like one for our earth. They take in carbon dioxide and release oxygen, which is essential for human and animal survival. Depleting forest cover in turn means dipping fresh oxygen supply, which may prove to be quite dangerous in the future.
2. Global Warming Ad: Pool
The average temperature of the earth has increased by almost 0.8 degree Celsius, which is definitely a major concern. Global warming is affecting almost all parts of the world, which will make water levels rise. This rising water level will cover many low lands and hence they will get submerged in water. The Global Warming Ad shows a person in a pool, which looks like the world has submerged because of the rise in water levels. The advertisement has been tagged as, ‘Don’t let this be our future. Save our rainforest, stop global warming.’ Growing more trees will make sure that green house gases trap a lot of heat and light in the earth’s atmosphere, which in turn increase the temperature of the earth.
3. Green Korea Hand
Green Korea United has created a print advertisement, which has been titled ‘Hand.’ The ad is a clear indication what global warming can do in the coming years. It shows a hand which is getting submerged in water. The advertisement has a very catchy slogan that manages to send across an apt message. It says, ‘We are drowning/Rescue us from global warming.’ It was released in the year 2008 and was done by Daehong Communications advertising agency for a Global Warming brand named Green Korea. It encourages people to take adequate steps, which may include growing trees, carpooling and turning off electricity supply when not required. This will bring down the affects of global warming and will also help maintain the average temperature of the earth.
4. Global Warming Ad
Climate laws are not very stringent and need to be revised. Sending the same message is this visually shocking advertisement that has been done by Friends of the Earth. The attention-grabbing picture is trying to stir people, which will force them to come up and sign a petition. This petition will in turn pressurize the Belgian Government to come up with stronger climate laws that will keep a check on global warming. The advertisement has been created by TBWA Advertisement Agency/Brussels, Belgium and has a tag line that reads, ‘The earth is heating up.’ It shows a polar bear that has taken off its fur coat just because of the warmth around.
5. Diesel Global Warming Ready
What will the post global warming world look like? Well, if the same question has been disturbing you then have a look at the ‘Global Warming Ready’ campaign by the Italian clothing manufacturer Diesel and you will know it all. The clothing brand has tried to fulfill its social responsibility in a brilliant way by coming up with this ad campaign. It shows models adorning Diesel outfits in times affected by high temperatures and high water levels. The pictures are provocative and will be a great reason for serious discussions on societal issues.
